FORSAKEN

OVERVIEW

FORSAKEN, LLC, PARTNERS WITH HBO® IN THE DEVELOPMENT OF A NEW LUXURY FRAGRANCE & BEAUTY COLLECTION INSPIRED BY THE AWARD-WINNING HIT SERIESTRUE BLOOD®

The Forsaken collection launched exclusively with Multi-Channel Retailer HSN on August 9, 2012

Forsaken LLC, a creative partnership between Multi Media Exposure LLC and Virtue Development, entered into its first ever outside partnership with HBO Global Licensing, to become the Master Licensor of the Forsaken brand inspired by its Emmy® and Golden Globe® winning hit series True Blood. The Forsaken collection introduced a seductive and sexy fragrance that was featured in an array of beauty and home ambiance products including perfume, nail lacquer and candles.

The Forsaken collection launched exclusively on HSN, HSN.com and via HSN mobile on August 9, 2012, in conjunction with the show’s fifth season on HBO, spotlighted with four, one-hour segments running starting at 12:01 a.m.

In capturing the sexy allure of the cult television program, Forsaken LLC’s Creative Director, Katie Borghese, created distinct packaging for the perfume which features a deep red, blood – dripping nametag that provocatively dips into the side of the curved, vampire fang shaped bottle. The liquid within contains a blood red swirl that twists and twirls as the liquid seductively moves within. The bottle’s lace overlay gives the fragrance a beguiling look that is reflective of New Orleans’ rich and mysterious culture.

Virtue Development Company’s substantial expertise in specialty fragrance packaging and brand development enabled them to bring the Creative Department’s vision to life. This fragrance line was uniquely challenging due to the intricate level of detail in all facets of the brand.

Scipione (Skip) Borghese, President and CEO of Multi Media Exposure, Inc. said about the collaboration: “I have never been surrounded by such visionaries in the retail world as Mindy Grossman, CEO of HSN, Inc. and James Costos, VP Global Licensing HBO. James’s unique vision for the brand and inspiring demand for perfection combined with Mindy’s never-ending drive to bring the HSN’s dedicated customers a new and powerful retail experience, is sure to provide a thrilling product launch. Retail as we know it will never look, feel or smell the same.”

Additional products using all the graphics developed by Forsaken LLC include a luminary by DL &Co. and a nail polish duo by celebrity manicurist Deborah Lippman, along with her first lip color ever. Both of these brands are licensees of Forsaken LLC, as well as, clients of Multi Media Exposure.

DETAILS

Client

FORSAKEN

Date

2012

Additional Details

Featured in WWD Milestones Magazine (Download)