My ancestors use to make homemade cosmetics by picking fresh fruits out of our Italian garden. This timely process created the finest natural cosmetic line in the world. These cosmetics not only cleaned and moisturized the skin, they healed, rejuvenated and fragranced it. The fragrance was never too heavy or powerful - it was light and natural.

I used this same philosophy when I began formulating the Royal Treatment Natural Pet Formulas grooming line. The reason I created this line was because I came up empty-handed when searching for effective safe products to use on Belle, my ten-year-old black lab (pictured to the left). The products I was using simply didn't work. They left her skin dry and itchy, her coat became dull and I had to wash her constantly because, well because....she smelled like a dog.

So I decided to do something about it - utilize my connections in the cosmetic industry to develop a prestigious line of all-natural, human-grade, gentle and effective pet products. With the assistance of one of the world's finest cosmetic research and development departments, I was able to create the ideal grooming line that not only thoroughly cleans a pet's fur, but also moisturizes the skin, promotes a healthy shiny coat and neutralizes pet odors.

It took over two years of extensive research and development to create these safe, natural and effective products but it was well worth the effort and time. The line was so well received that I continued to add products to the grooming line including an Odor Free Pet spray - which was specifically formulated for pets, not furniture! Because I wanted to attack all odors associated with pets, the next product I created was "Liquid Pet Mints," another natural safe product that fights bad breath and helps keep teeth clean.

The demand for the Royal Treatment Natural Pet Formulas' products was astonishing! I began receiving hundreds of emails thanking me for creating this revolutionary new grooming line and this gave me the drive to keep creating and launching the brand into new categories such as bedding and dinnerware. Although the categories grew - one constant remained. The finest products with the most precise detail to ingredients and design. Please visit this site every few weeks as new revolutionary products are continually being developed - products that help you help your pet.

My goal is 100% satisfaction for both you and your pet. For this reason, if you have any suggestions or comments, please feel free to contact me at [email protected]. I or another pet lover will be sure to get back to you.

With warm regards,
Prince Lorenzo Borghese